Promotion Guides
Question about Sponsors
Q:Your blog is a great first step to learning what it’s going to take, and has given me some great ideas. I just have a couple questions of you.
I plan to do small amateur shows at a club who is interested in hosting bi-monthly events.
I’d like to know more about how you can utilize sponsorships [...]
MMA Event Budgets 101
I’ve done shows large and small. From 1,200 seats to 11,000 seats. Not saying I’ve filled an 11,000 seat arena, but I’ve tried, and learned a lot from the experience.
Below is a budget breakdown of my last event in a 1,500 seat venue.
Posters and Cards: $800 (Because of the added promotion the venue offered we [...]
Questions & Answers
I am going to be building up this blog with useful information to help budding fight promoters, however, it would be most helpful if the many of you already finding this blog were to begin asking questions to things you need help with.
I am willing to answer any and all questions be it regarding state [...]
May 10th Martial Fury - Belterra Casino
So I had 3 months to prepare for this event.
Gregg Hupp, a good friend of mine whom I’ve trained with personally and have known for about 2 years handled the Amateur matchmaking for me. He did an amazing job and put together some great matchups. Gregg also handled a lot of the people that came [...]
Initial Marketing
Marketing
Now the fun stuff.
Your marketing should consist of the following:
Flyers/Posters
Print Ads
Radio Spots
TV Commercials
Websites
Press Release/Interviews
Your flyers and posters will run you about a grand to print. 15,000 post cards and 300-500 posters should be plenty. This will be your first phase of marketing that will go alongside your press releases. You will post these (or pay [...]
Lighting/Audio
Lighting/Audio
Lighting and audio can be tricky. Most places will ask you what you are doing and know what setup you need. Expect to pay around $10,000 to $30,000 for a big production of 3,000 people and up. The same setup for 10,000 people, it just depends on the venue size and your desired results.
A typical [...]
The Cage
The Cage
The cage is of course one of the most important parts of your MMA event. You can either rent a cage or simply buy one. A cage rental will run around $800 to $1,500 for the event, take about 3 hours to setup and setup fees are included in the rental price. To purchase [...]
General Staffing
Staff
Your staff will be very important to your event. You want people you trust to handle their roles such as friends and family who can handle simple tasks. Some staff will be professionals regardless such as EMT’s, Police, Security, Doctor etc etc.
Little things such as the person who open and closes the cage before and [...]
Judges, Doctors, Referee
Judges
Finding judges for an amateur event is pretty easy. Its common to have special guest judges, MMA trainers, coaches, pro fighters etc judge an event. It all varies by state. Some states have no commission so you are free to do as you please be it a pro or amateur show. Other states require you [...]
The Fighters
You are most likely setting up an amateur event. It’s cheaper, its much easier to setup and there is a great deal less red tape and regulations.
MMA Big Show has over 300 registered fighters from all over the US including Canada and that list grows daily. In amateur MMA we match fighters by record and [...]
