Author Archive
Hey gang, jasonappleton.com
It’s been some time since I’ve visited this blog of mine because I lost my username and password to keep it updated. I’ve been VERY busy with my promotion which is going insanely well, the babies and more.
I’ve begun a new blog, named after yours truly which can be found at jasonappleton.com
This new blog is [...]
Question about Sponsors
Q:Your blog is a great first step to learning what it’s going to take, and has given me some great ideas. I just have a couple questions of you.
I plan to do small amateur shows at a club who is interested in hosting bi-monthly events.
I’d like to know more about how you can utilize sponsorships [...]
Amateurs for August
I’m working on getting amateur fighters together for an even on Aug 30th and I’m pulling my hair out!
It’s a difficult road when working with Ammys because many of them love to book a fight on a whim and then pull out at the last minute for no reason. It happens all the time. It’s [...]
3 More Fight Dates lined up
I have been planning on posting the remaining data of the previous article, and will very soon. I’ve just been very busy. My wife is having another baby in two weeks and I’m in the process of planning out 3 more fight shows.
Aug 30, Sep 27, Nov 1.
The first two events will be in efforts [...]
MMA Event Budgets 101
I’ve done shows large and small. From 1,200 seats to 11,000 seats. Not saying I’ve filled an 11,000 seat arena, but I’ve tried, and learned a lot from the experience.
Below is a budget breakdown of my last event in a 1,500 seat venue.
Posters and Cards: $800 (Because of the added promotion the venue offered we [...]
Questions & Answers
I am going to be building up this blog with useful information to help budding fight promoters, however, it would be most helpful if the many of you already finding this blog were to begin asking questions to things you need help with.
I am willing to answer any and all questions be it regarding state [...]
It’s June second and a lot is going on.
So it’s June 2nd and I’m working on ten different things.
The Belterra Show on May 10th went amazingly well. Sold out, 1,700 tickets in a 1,500 seat room. It was packed, the energy was great, the fights were fantastic. Couldn’t be better. We are working things out with the Casino now to arrange for more [...]
May 10th Martial Fury - Belterra Casino
So I had 3 months to prepare for this event.
Gregg Hupp, a good friend of mine whom I’ve trained with personally and have known for about 2 years handled the Amateur matchmaking for me. He did an amazing job and put together some great matchups. Gregg also handled a lot of the people that came [...]
Initial Marketing
Marketing
Now the fun stuff.
Your marketing should consist of the following:
Flyers/Posters
Print Ads
Radio Spots
TV Commercials
Websites
Press Release/Interviews
Your flyers and posters will run you about a grand to print. 15,000 post cards and 300-500 posters should be plenty. This will be your first phase of marketing that will go alongside your press releases. You will post these (or pay [...]
Lighting/Audio
Lighting/Audio
Lighting and audio can be tricky. Most places will ask you what you are doing and know what setup you need. Expect to pay around $10,000 to $30,000 for a big production of 3,000 people and up. The same setup for 10,000 people, it just depends on the venue size and your desired results.
A typical [...]
